Making Campus Parking More Reliable for U-M Students
UI Design
UX Design
UX Research
The Problem
University of Michigan (U-M) students seeking parking struggle to find reliable, affordable, and convenient options around campus, while those offering parking struggle to find reliable students to rent their spots to.
Initial Research Findings
To understand the existing mechanisms at U-M for undergraduate students to find on/off-campus parking, we interviewed five target users—students from different academic schools, majors, class years, and of different user types—to learn about their parking experiences and challenges.
After conducting a thematic analysis on the interview data and creating an affinity diagram, we identified our main user needs and breakpoints:
Need 1: There is a high demand for campus parking space solutions.
Need 2: Students seek parking options that are reliable and conveniently located.
Breakpoint 1: There is no centralized resource to navigate parking as a community.
Breakpoint 2: Some current parking solutions are costly, unsafe, and lack trustworthiness.
